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Major US Tariff Changes

On 2 April , President Trump unveiled sweeping new tariffs that will have global implications for international trade. 

These measures mark the most significant restructuring of U.S. tariff policy in decades and they will impact many businesses, irrespective of whether they trade with the United States.

Key Tariff Measures

  • Universal Tariff: A baseline 10% tariff will now apply to all imported goods entering the United States, effective immediately. The UK has been hit with this baseline.
  • Targeted Tariffs: Elevated tariffs have been introduced for a wide range of countries, including:
    • China: 34% (bringing total duties to 54%)
    • Vietnam: 46%
    • Cambodia: 49%
    • Bangladesh: 37%
    • European Union: 20%
    • Japan: 24%
    • South Korea: 25%
    • India, Indonesia, Taiwan and others: 26–36%
  • End of de minimis: The $800 duty-free threshold for China imports into the U.S. will be eliminated from May 2, disrupting cross-border eCommerce flows.

Implications for UK Importers and Exporters

Many production hubs like Vietnam, Cambodia, and Bangladesh now face tariffs approaching or exceeding 40%. UK brands that re-export to the U.S. from Asia could see significant cost hikes and supply chain disruptions.

U.S. importers are expected to face increased landed costs and margin pressure. Brands may be forced to raise prices or renegotiate terms with suppliers, especially as cost-conscious consumers in both the U.S. and UK continue to feel inflationary pressures.

Even UK-based businesses that manufacture domestically could be affected due to their reliance on imported raw materials, which could now become more expensive due to universal tariffs on U.S. imports.

While automotive was less explicitly detailed in last night’s announcement, the baseline tariff applies to all goods and a separate 25% duty on imported automobiles (previously announced) remains in place. This could impact UK automotive component manufacturers that export to the U.S. and face increased costs on U.S.-sourced parts for use in European production.

The sector is also exposed to the broader risk of retaliatory tariffs, particularly from the EU and Asian economies, which may further complicate trade flows and cost structures.

European Response

While the UK is pausing reaction, the European Commission has already indicated a strong and coordinated response is likely. While details of retaliatory measures are still unfolding, the EU is expected to pursue countermeasures, which could further disrupt transatlantic supply chains, including UK firms trading with both blocs.

There’s also growing concern about goods being diverted into UK and European markets as exporters from Asia and other regions look for alternative markets in response to the new U.S. tariffs. This could lead to ‘dumping’ and potential price pressure, especially in fashion and fast-moving consumer goods.

Putting the Tariffs in Perspective

  • Not always an additive cost:
  • The new tariffs replace existing duties rather than stacking on top of them. For example, if a product currently has a 5% duty and the new universal rate is 10%, the increase is 5%, not an additional 10%. This makes the change less severe than it might first appear.
  • Customs regimes can help: Tools such as Outward Processing Relief (OPR) and Inward Processing Relief (IPR) can help businesses avoid customs duties on goods that cross borders multiple times for processing.
  • Low-cost countries still competitive: Despite increased tariffs, production in countries like Vietnam and Bangladesh may still be more cost-effective than U.S. manufacturing—though consumers are likely to see price increases.
  • No substitute for specialised goods: Products under copyright, or those requiring specialised manufacturing, cannot easily be relocated. In these cases, additional costs will be passed directly to consumers.
  • Opportunities for the UK: Low-duty countries such as the UK could become more attractive as manufacturing bases for goods destined for the U.S. This may stimulate local manufacturing activity.
  • Are these changes permanent? It’s too early to tell. The tariffs could be temporary, as demonstrated by reversals in January 2025 involving Canada and Mexico. The long-term outcome will depend on how events unfold following this decision by the Trump administration.

What This Means for Your Business

We recommend that clients in affected sectors:

  • Reassess Supply Chains: Identify exposure to high-tariff countries, especially if goods transit through the U.S. or rely on U.S.-based components or partners.
  • Prepare for Cost Changes: Anticipate adjustments to landed costs and pricing strategies. Engage early with suppliers to explore cost-sharing or alternative sourcing.
  • Monitor for Retaliation: Be alert to EU and UK policy shifts that could either mirror or respond to the U.S. measures.
  • Watch for Dumping Risks: Be aware of the potential for market saturation as exporters redirect goods, especially in fashion, household goods, and footwear.

We are closely monitoring the situation and will keep you updated as further developments emerge—particularly in relation to EU countermeasures and UK trade policy adjustments.

Please don’t hesitate to reach out if you’d like to discuss your specific supply chain, explore alternative strategies, or assess your risk exposure.

Metro is well positioned to support you, especially through our recent U.S. expansion and our strong North American trade focus. Expect further updates in the days and weeks ahead as more details become available.

Bridge on ship

Sea Freight Market Review

The global ocean freight market is undergoing a period of transition in 2025, influenced by regulatory changes, shifting trade patterns, and evolving carrier alliances. While demand remains strong in key regions, rate volatility persists due to supply chain disruptions and excess capacity.

The ocean freight sector is experiencing considerable adjustments as carriers adapt to regulatory and economic shifts. The EU ETS expansion now covers 70% of maritime emissions, leading to higher surcharges and operational costs for carriers.

Supply/Demand
Capacity growth is projected to slow to 5% in 2025 after record vessel deliveries in 2024. However, supply chain disruptions persist due to global port congestion and ongoing Red Sea diversions are soaking up excess capacity.

The restructuring of major shipping alliances is further shaping the industry landscape, with the dissolution of 2M, the formation of the Premier Alliance by THE Alliance, and the launch of Gemini Cooperation in February 2025.

Proforma scheduled liner capacity on the Asia-North Europe trade is set to be reduced by around 11% once the transition to the new shipping alliance set-up is complete. The combined weekly capacity drop of some 28,000 TEU equates to a total reduction of 221,000 TEU across all services. However, the number of individual weekly sailings between Asia and North Europe is expected to increase from 26 (under the previous alliances and standalone services) to 28, potentially improving frequency and flexibility for shippers.

Global port congestion remains a pressing issue, particularly in China and vessel utilisation remains high, with only 0.2% of the global liner fleet currently idle. The industry is also witnessing an increase in blank sailings, with 47 announced through mid-April, affecting Transpacific and Asia-Europe trade routes. The Transpacific market, in particular, is experiencing notable disruptions, with 43% of blank sailings concentrated in this corridor.

Expectations that Red Sea diversions would ease, returning an estimated 2 million TEU to global circulation, were dampened over the weekend following missile exchanges between the US and Yemen’s Houthi rebels. MSC CEO Soren Toft stated, “Suez simply isn’t safe to transit at the moment, and there’s no immediate prospect of a return.” This continued instability may prolong disruptions and return pressure on rates.

Market
Meanwhile, the Shanghai Containerised Freight Index (SCFI) has dropped 17% since January and despite strong cargo demand in select regions, the market remains vulnerable to downward pricing pressures.

Demand remains resilient but uneven, with North America and India seeing stronger performance, whereas Europe’s slower economic growth is weighing on export activity. Chinese exports have exceeded expectations, driven in part by early shipments ahead of potential tariff adjustments.

The Drewry World Container Index (WCI) has reached its lowest level since January 2024 and while rates are below their pandemic-era peaks they are still 79% higher than pre-pandemic averages from 2019.

At Metro, our fixed-rate agreements on popular shipping routes provide a practical safeguard against rate volatility, offering predictable costs for effective budgeting. Whether you’re managing high-volume trade lanes or seeking greater stability for your supply chain, our tailored solutions can help you thrive in 2025.

To discover how Metro can strengthen your business and provide peace of mind, EMAIL our Managing Director, Andy Smith, today.

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US and India growth strategies

Recent senior executive visits to the United States and India reinforce Metro’s strategic partnerships, enhance trade opportunities and positioning the company for continued global growth in 2025.

With international trade facing shifting policies, evolving supply chain dynamics, and increasingly demanding compliance solutions, Metro is strengthening its international footprint to provide clients with seamless, efficient and reliable logistics services worldwide.  

Expanding Metro’s presence in the US

CEO Grant Liddell and Managing Director Andy Smith recently concluded a two-week visit to key clients, partners, and carriers across the United States. These meetings focused on developing new trade lanes, enhancing service offerings, and optimising routes from the US into Metro’s global network.

One of the key outcomes of the visit was the decision to establish a dedicated sales platform within the US, Metro Global USA. This expansion will strengthen Metro’s local presence and allow the company to support clients and partners more effectively in this crucial market.

With North America remaining a priority market, Metro is also collaborating with carriers, ports, and airports to ensure optimised routes and enhanced operational efficiencies. As the global trade landscape shifts, closer alignment between Metro and US-based partners will be critical to navigating new challenges and opportunities.

The US/UK trade balance in goods is evenly matched and hopes are high that a comprehensive US/UK trade agreement could provide stability, boost trade, and remove barriers to growth.

Both economies share similar structures and ambitions, making further collaboration a natural progression. A deepened trade and investment agreement could unlock new opportunities for Metro’s clients, ensuring more predictable and streamlined transatlantic logistics solutions.

Scaling up Metro’s India operations

Metro’s expansion in India is also gathering momentum, with Director Tom Fernihough and COO Chris Gavin recently completing a multi-city visit to clients, partners, and Metro’s Indian headquarters in Chennai (MISC Chennai).

With India’s economy on track to become the world’s third largest by 2050, Metro is capitalising on the country’s growing manufacturing and export capabilities by scaling up its operations and investing in new infrastructure.

During the visit, Metro executives secured additional facilities, expanded recruitment efforts, and initiated plans to establish Metro Global India. This new entity will include an operational and physical handling centre dedicated to a key client manufacturing across the country, increasing Metro’s local headcount to a level comparable with the UK.

With UK exports to India valued at £16.6 billion and total trade reaching £42 billion last year, the revival of India-UK free trade talks presents substantial opportunities. A trade deal would enhance Metro’s ability to facilitate faster, more cost-effective logistics solutions for clients engaged in UK-India commerce.

As India’s role in global supply chains grows, Metro’s investment in local expertise and infrastructure will enable clients to benefit from seamless trade flows, reduced lead times, and enhanced supply chain resilience.

Metro’s evolving global network

By reinforcing existing relationships and forging new ones, Metro ensures that clients benefit from a global network that delivers efficiency, reliability, and strategic advantage.

Combining global reach with local expertise, ensures that clients always have access to tailored, best-in-class supply chain solutions in every location, no matter how complex the challenge.  Consistent investment in key markets, digital capabilities, and operational scalability will position Metro as a leader in global logistics, helping businesses thrive in an unpredictable trade environment.

To explore how Metro’s partnerships can support your business needs, please EMAIL Peter Orange for more information.

Suez map

Container shipping braces for volatility as Red Sea routes beckon

For over a year attacks on merchant vessels by Houthi militants has forced container carriers to reroute around the Cape of Good Hope. However, a newly established ceasefire and assurances from Houthi forces to limit attacks on non-Israeli vessels signal the possibility of a return to the Suez Canal route.

The ceasefire in Gaza and Houthi pledges to cease attacks on most vessels offer cautious optimism for carriers, who have stated that they will only return to Red Sea transits “when it is safe to do so”.

The assurance that ships will not be targeted, alongside a reduction in hostility towards vessels calling at Israeli ports, should pave the way for safer Red Sea transits.

However, the situation remains fragile. The Houthis have reserved the right to resume attacks should aggression occur in Yemen, and their targeting of Israeli-flagged or wholly Israeli-owned vessels persists. Furthermore, full implementation of the ceasefire agreement’s later stages is crucial for long-term stability.

Capacity oversupply threatens
While the reopening of the Red Sea route presents an opportunity to streamline shipping operations, it also introduces significant challenges.

Currently, close to 100% of container vessels avoid the Suez Canal, diverting around Africa and effectively removing over 12% of fleet capacity. This artificial tightening of capacity has driven freight rates to significantly higher levels in 2024, with spot rates more than tripling on some trades.

The return to shorter voyages through the Suez Canal will flood the market with capacity, dramatically altering the supply-demand balance. Analysts predict carriers will struggle to absorb the 1.8m TEU excess, with scrapping and slow steaming unlikely to offset the impact.

Operational challenges
Resuming Red Sea transits will also bring logistical hurdles. Carriers face the complex task of realigning schedules disrupted by the year-long diversions. Ships arriving earlier or later than expected at ports could lead to congestion and delays, adding to the strain on global supply chains.

Port congestion, particularly in Europe, is a key concern. A surge in vessel arrivals could overwhelm infrastructure, causing temporary backlogs that disrupt the smooth flow of goods. The shipping industry must also contend with record deliveries of new vessels, further compounding capacity issues.

While the reopening of the Red Sea route offers opportunities to reduce transit times and operational costs, the transition is unlikely to be smooth. The combination of excess capacity, volatile freight rates, and logistical challenges will create uncertainty in the short term.

With geopolitical risks casting uncertainty over the industry, building resilient supply chains, securing comprehensive cargo insurance, and managing budgets effectively will be essential for navigating the 2025 sea freight landscape.

In this volatile market, our marine insurance cover and fixed-rate agreements on key shipping routes help minimise risk and provide budgetary stability.

To discover how Metro’s insurance solutions and fixed-rate options can support your business in 2025, please EMAIL Managing Director Andy Smith.