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Near-Shoring Gains Momentum Across EMEA

Jun 5, 2025 | , , , , , , , , , ,

Faced with rising tariffs, geopolitical risk, and ongoing disruption to global transport networks, a growing number of businesses are turning to near-shoring as a strategic way to strengthen supply chains.

Near-shoring, the relocation of manufacturing or sourcing to nearby countries, gained attention in boardrooms when the pandemic exposed the vulnerabilities of far-flung, overly concentrated supply chains, with the current tariff disruption renewing interest in the strategy.

Recent data reveals a clear trend: foreign direct investment (FDI) into near-shore manufacturing hubs in Central and Eastern Europe (CEE) and North Africa is up more than 60% compared with pre-pandemic levels. More than 15 destinations across these regions recorded five or more manufacturing investment projects each over the past year.

Companies are seeking to reduce exposure to tariff shocks, avoid over-reliance on a single geography or supplier, and better respond to market shifts. Unlike full re-shoring, near-shoring offers a balanced approach, retaining cost efficiency while improving agility.

Major global manufacturers are already making moves. A well-known French automotive brand invested €400m to expand its Turkish operations into an EU export hub, while Chinese electric vehicle manufacturer BYD is building its first European plant in Hungary. Hungary alone has seen a 140% rise in manufacturing investment over five years, with Poland, Romania, Slovakia, and North Macedonia also recording strong gains.

In North Africa, Morocco and Egypt are emerging as strategic alternatives. These markets combine population scale, cost competitiveness, and a growing skilled workforce, making them attractive to firms seeking stable, scalable supply options within reach of European customers.

Supply chain, cost, and environmental advantages
Beyond geopolitical resilience, near-shoring offers a wide range of operational and environmental benefits:

  • Shorter lead times: Reduced transit distances enable faster response to demand changes and shorter replenishment cycles.
  • Lower transport costs: Closer-to-home sourcing significantly reduces shipping spend and exposure to ocean freight volatility.
  • Less reliance on air freight: Shorter routes and predictable lead times reduce the need for costly, carbon-intensive air freight.
  • Lower emissions: A more regionalised supply chain helps reduce carbon footprints and supports ESG and net-zero targets.
  • Improved collaboration: Proximity improves communication, supplier relationships, and coordination across the supply chain.
  • Risk mitigation: Near-shoring builds resilience into operations, limiting the impact of global disruptions.

While near-shoring may not match Asia’s ultra-low production costs, countries such as Turkey, Hungary, Egypt, and Morocco offer a strong balance of affordability, labour availability, and growing infrastructure.

Long-term advantage through strategic sourcing
Near-shoring is no longer a short-term reaction to tariffs or global disruption, it’s becoming a foundational pillar of modern supply chain strategy. Brands that invest in supplier networks closer to their markets are gaining long-term advantage through speed, adaptability, sustainability, and reduced risk.

Power your near-shore strategy with Metro
Whether you’re exploring new EMEA sourcing options or already shifting production closer to home, Metro has the tools and expertise to optimise your near-shore operations.

  • Our MVT supply chain platform delivers vendor management and end-to-end visibility
  • Our dedicated EMEA and Overland department provides regional expertise and support
  • Our regular European road services, including market-leading Turkish services, ensure seamless overland freight and final-mile delivery

EMAIL managing director, Andrew Smith, today to streamline your near-shoring strategy and secure a more sustainable, resilient supply chain.

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Global Schedule Reliability Rises Again

Jun 2, 2025 | , , , , , , , , , , , ,

Container shipping schedule reliability improved for the second consecutive month in April 2025, reaching its highest level since November 2023. According to the latest industry data, 59% of vessel arrivals were on time in April, up from 58% in March and 6% higher than April 2024.

While still far from pre-pandemic levels, the trend reflects a clear focus among carriers on restoring service integrity.

The standout performer remains the Gemini Cooperation, formed by Maersk and Hapag-Lloyd, which continued to dominate on-time performance metrics across key global trades. In April, Maersk posted the highest reliability among the top 13 carriers at 73%, followed closely by Hapag-Lloyd at 72%. MSC placed third with 61%.

Gemini achieved an average of 91% on-time reliability across all port calls and 87% when measured by final destination arrivals, well above its 90% performance target on several major lanes, including Asia–US West Coast and US East Coast–Europe services. On the Asia–North America West Coast route, Gemini achieved a perfect 100% score. Meanwhile, MSC led on the Asia–North America East Coast trade, recording 92%.

At the other end of the spectrum, the Premier Alliance and Ocean Alliance continued to struggle. Premier averaged 53% reliability, while Ocean Alliance fell to 51%. Among individual members, Evergreen recorded the lowest schedule performance at 47%.

Market impact of improving reliability
Improving schedule reliability is more than just operational, it’s strategic. Consistent service performance enables shippers to reduce safety stocks and better manage inventory, improving overall supply chain efficiency. Simply, reliability allows companies to remove weeks of buffer stock from their planning.

In contrast, low-reliability carriers may find themselves at a competitive disadvantage, particularly if freight buyers begin to prioritise predictability over price alone in an increasingly complex market environment.

Rates hold firm as carriers manage capacity
As we report in this week’s newsletter average global spot freight rates have also shown moderate upward movement. The Drewry World Container Index reported a 2% rise in global average rates in mid-May, bringing the benchmark to a level that is 60% above the pre-pandemic average, but still far below the 2021–22 peak.

Shanghai–Genoa and Shanghai–New York spot rates both increased by 4% week-on-week, while Shanghai–Los Angeles edged up 2%. Backhaul rates out of Europe remained stable, indicating strong front-haul demand and tight outbound capacity from Asia.

The rate resilience is partly attributed to carriers’ continued capacity discipline and their renewed focus on reliability. As cargo volumes from Asia increase, partly driven by front-loading ahead of potential tariff changes, shippers are placing greater value on stable schedules and transit times.

With the full rollout of the new alliances not expected until July, further improvements in reliability may still lie ahead. For now, Gemini’s strong performance is setting a new service benchmark, while the broader market appears to be shifting in favour of predictability and performance over sheer price competition.

With carrier reliability still fluctuating across trade lanes, dependable sea freight solutions requires more than just a booking, it requires real-time insight and agility. Metro’s MVT platform continuously tracks shipping line KPIs, comparing actual performance across alliances and enabling us to dynamically adjust your supply chain around real arrival data, not published schedules.

Combined with our expert sea freight team and strategic carrier partnerships, this data-driven approach helps reduce delays, optimise inventory planning, and protect your service levels.

Partner with Metro for smarter, more reliable ocean freight, powered by MVT and built around your business. EMAIL Andrew Smith, managing director, today.

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Court Ruling Challenges Trump’s Trade Strategy Amid Global Uncertainty

May 29, 2025 | , , , , , , , , , , , , , , , , , , , , , ,

A U.S. federal court has ruled that President Donald Trump’s sweeping “Liberation Day” tariffs are illegal — delivering what may prove to be a major blow to his trade policy agenda, or simply a temporary setback.

On May 28, 2025, the United States Court of International Trade determined that President Trump exceeded his authority under the International Emergency Economic Powers Act (IEEPA) by imposing broad tariffs on imports from numerous countries. The court found that the administration’s justification did not meet the IEEPA’s requirement of an “unusual and extraordinary threat,” rendering the tariffs an improper use of executive power.

The three-judge panel unanimously held that the IEEPA does not authorise the president to unilaterally impose such sweeping tariffs, stressing the need for a clear mandate from Congress when it comes to major economic decisions. As a result, the court issued a permanent injunction against the tariffs and ordered U.S. Customs and Border Protection to stop collecting them.

The ruling requires that the tariffs be halted within 10 days. The Trump administration has announced plans to appeal, which could take the case to the U.S. Court of Appeals for the Federal Circuit.

Implications for Trade Policy
This decision directly challenges a key pillar of Trump’s trade strategy, which has leaned heavily on tariffs to address trade imbalances and shield U.S. industries. It may also influence ongoing negotiations with key partners such as the European Union and the United Kingdom by casting doubt on the legal basis for unilateral U.S. tariff actions.

While the court invalidated the sweeping global tariffs introduced on April 2 — including the baseline 10% levy and “reciprocal” duties — it did not strike down the administration’s sector-specific tariffs on imports like steel and cars, which remain in force.

The ruling is expected to embolden critics of Trump’s tariff policy across corporate America, foreign capitals, and Capitol Hill. It also comes at a sensitive moment for the administration, which is working to finalise new trade deals after suspending many of the planned tariff hikes.

The legal setback introduces fresh uncertainty into an already volatile global trade landscape — and may ultimately reshape how domestic and international actors engage with U.S. trade policy in the months ahead.

Stay informed as the US tariff and trade landscape evolves. Go to our home page to subscribe to our eBulletin updates for expert insight on the rulings, appeals, and what it all means for your supply chain strategy.

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UK Strikes Trio of Trade Deals in May

May 28, 2025 | , , , , , , , , , , , , , , , , , , , ,

The UK government has made major strides in strengthening its international trade relationships this May, concluding three key agreements with India (6 May), the United States (8 May), and the European Union (19 May).

These agreements could reshape trade routes and sourcing decisions, reduce costs, and create new opportunities for exporters and importers alike. With further negotiations under way with Gulf nations, the UK is expanding its global footprint.

UK-EU Agreement Reduces Border Friction
The updated UK-EU agreement, the first substantial step forward in post-Brexit cooperation, sets out revised terms for trade, fishing rights and defence collaboration. Of particular note is the reduction in bureaucracy around food shipments, with most routine checks on animal and plant products travelling between the UK and EU scrapped.

This could significantly ease the administrative burden and reduce delays for companies dealing in perishable goods. However, details on how the agreement affects the movement of non-food goods, including machinery, textiles and other industrial or consumer products, remain to be clarified.

While the deal does not represent a return to the frictionless trade of the pre-Brexit era, it is an encouraging signal that practical cooperation is possible. For businesses that rely on predictable cross-border movements, this agreement may help restore a degree of confidence.

US Agreement Offers Narrow, Targeted Relief
Despite being framed as a “trade deal”, the UK-US agreement is a limited, sector-specific tariff arrangement rather than a full-scale free trade agreement. That said, it delivers tangible relief in several key areas.

For UK exporters of vehicles, the US has cut its tariff from 25% to 10%, but only for up to 100,000 vehicles annually. This mirrors the volume of UK exports in 2024, but it places a hard ceiling on further growth, with exports above that threshold subject to a 27.5% tariff.

The removal of 25% tariffs on UK steel and aluminium also brings welcome relief to manufacturers. However, these benefits come with conditions, including expected quotas and continued duties on certain products made with these metals, such as gym equipment and industrial machinery.

While the UK has dropped some tariffs on US food and agricultural products, reciprocal benefits for UK exporters beyond the automotive and metal sectors remain limited. A blanket 10% US tariff still applies to most other UK goods, and a 25% tariff on UK automotive parts remains in place. Details on additional product categories, including consumer goods and manufactured components, are expected in due course.

The deal is a step forward, but it leaves a patchwork of tariffs and quotas that will require careful navigation. Legal and regulatory uncertainties will persist in the months ahead as negotiations continue and further details emerge.

India Deal Signals Long-Term Growth Potential
The UK’s agreement with India stands out as the most comprehensive and forward-looking of the three deals. It includes significant tariff reductions and market access improvements across a wide range of products, and is forecast to increase bilateral trade by £25.5 billion annually by 2040.

UK exports set to benefit include whisky, gin, aerospace components, medical devices, cosmetics, and high-end vehicles. In return, the UK will lower tariffs on Indian exports such as clothing, footwear, frozen foodstuffs, jewellery, and processed goods.

For importers, the deal offers more competitive access to one of the world’s fastest-growing economies. For exporters, it opens the door to India’s expanding middle class, which is already larger than the entire population of the EU and is hungry for high-quality, internationally branded products.

Beyond tariffs, the agreement promises to streamline customs procedures and reduce non-tariff barriers, improvements that will be welcomed by any business frustrated by red tape or unpredictable clearance processes. However, the full legal text is yet to be published, and the final impact will depend on detailed implementation rules, particularly around rules of origin and product classifications.

Looking at Gulf Nations Opportunities
Speaking to the BBC on 20 May, Chancellor Rachel Reeves confirmed that the UK’s next strategic focus is on securing trade agreements with countries in the Gulf, including Saudi Arabia, the UAE and Qatar. Ongoing discussions aim to boost UK exports of food and drink, renewable energy technologies, and manufactured goods, while encouraging more inward investment.

Reeves also clarified that the government is “not looking to have trade negotiations” with China, which draws a line under speculation about future UK-China trade relations for the foreseeable future.

Implications for UK Businesses
For UK businesses, whether they import raw materials or finished goods, or export to overseas markets, these deals bring both opportunity and complexity. While tariff reductions and customs streamlining can offer immediate cost savings and efficiency gains, the sector-specific and quota-based nature of the agreements means that success will depend on careful planning and informed decision-making.

The three deals signal a broader shift in the UK’s trade strategy, one that favours targeted, bilateral agreements over sweeping free trade pacts. They also reflect a pragmatic effort to strengthen links with fast-growing economies and key strategic allies.

As implementation details unfold and further negotiations continue, UK businesses will need to stay agile, review their supply chains, and consider how to best take advantage of the new landscape.

Metro’s established freight services, in-house customs brokerage, and on-the-ground teams in both India and the United States mean we’re uniquely placed to help UK businesses respond to this new trade landscape.

Whether you’re reviewing sourcing strategies, navigating new tariffs, or planning market entry, our experts can support you with compliant, cost-effective solutions across every mode and market.

EMAIL Managing Director, Andrew Smith to explore how we can optimise your global trade strategy.

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